7 Women-Owned Businesses to Support this Women-Led Wednesday

Have you started your holiday shopping yet?

Not to put the pressure on, but if you’re going to want to shop these women-led brands next week.

Dovetail Workwear, Womenswork, The Sill, Grounded, Renee’s Garden Seeds, Fruition Seeds, and Floret Flowers–these are all companies to support on Woman-Led Wednesday and the other 364 days of the year. With products ranging from online workshops and books to gardening tools, seeds, and even houseplants–this is the one gift-buying guide you need to simplify your shopping list.

Keep reading for more details about each company, a link to the company’s online storefront, and gift ideas!

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What is Women-Led Wednesday?

Woman-Led Wednesday is an annual holiday that falls on the Wednesday before Thanksgiving. Similar to Small Business Saturday, it’s a holiday that encourages gift shoppers to consider supporting certain business owners with their dollars—to “level the playing field,” as the Woman-Led Wednesday Community page puts it.

The site goes on to affirm that Women-Led Wednesday is both an annual holiday and a community of brands to celebrate and support throughout the rest of the year, too.

Why support women-owned brands?

As a community, Women-Led Wednesday serves as a platform to highlight and celebrate the accomplishments, innovation, and resilience of female entrepreneurs. This platform provides an opportunity to recognize and support the contributions of women-owned businesses, which often face unique challenges and barriers.

As a movement, Women-Led Wednesday helps promote gender equality in the business world by encouraging consumers to support women-owned brands, which can have a significant positive impact on these businesses’ growth and success.

Supporting women-owned businesses also helps address gender disparities in entrepreneurship and leadership roles. Budding female entrepreneurs might be more likely to launch their own businesses if they see other women doing the same.

By consciously making the choice to support women-led brands, we can contribute to creating a more inclusive and equitable business landscape. This can inspire and empower more women to start their own businesses and pursue their entrepreneurial dreams.

All in all, Women-Led Wednesday doesn’t stop with one-day-a-year purchases, although that’s a start. It’s an intentional choice to drive positive change with our our dollars (and get some really cool stuff in return).

Women-owned companies aren’t all that that common in the male-dominated industries of agriculture, gardening, and landscaping, but the list below offers some ideas for women-led companies worth supporting.

Women-owned seed companies

1. Renee’s Garden Seeds

Founded in 1998 in Santa Cruz, California, Renee Shepherd has been building Renee’s Garden, a “garden to table seed company” and its accompanying blog that features an extensive online resource of gardening-related content. Renee’s Garden Seeds offers both organic and conventional flower, herb, and vegetable seeds for sale and you can shop the full collection here.

2. Floret Flowers

This specialty seed company and flower farm is based in Skagit Valley, Washington, and is owned and operated by Erin and Chris Benzakein. Erin and Chris grew Floret from a small cut flower farm to a world-renowned flower seed company specializing in “unique, uncommon, and heirloom flowers.” Shop the full selection of flowers here, but don’t stop there—any of Erin’s three books, a gorgeous 2024 wall calendar, or a sturdy toolbelt makes a great gift for the green thumb in your life. (Especially if that green thumb is you!)

3. Fruition Seeds

Seed company and tree nursery Fruition has a special goal that sets it apart from other seed companies—founder Petra Mann and her team grow more than half of their seeds on their farm in New York. This special attention to place ensures quality crops of regionally adapted seeds perfect for New England gardens and the Northeast’s shorter growing season. Shop the all-organic, majority open-pollinated seed collection here, and supplement your cart with garden tools and resources from the growing library.

Women-owned houseplant nurseries

4. The Sill

Eliza Blank founded The Sill in New York City 2012, after her epitome that “plants make people happy.” Now the business has grown to several storefronts from coast to coast, as well as an extensive online store. Houseplants, planters, and all things plant-related are available for purchase at The Sill, and the website’s extensive online library contains all the information you need to make sure your newest botanical addition to the family thrives.

5. Grounded

Another houseplant company with mental health at the forefront of its mission, Grounded was co-founded by Mignon Hemsley and Danuelle Doswell to “help you disconnect and decompress through the appreciation of plants in the spaces we occupy.

The business offers some “planterior design” ideas for businesses, and partners with local organizations to put on community events for people in the D.C. area. To make picking out a plant even easier, the Grounded website features a fun “Find the Perfect Plant” interactive quiz that suggests the perfect houseplant for your space based on your lifestyle and preferences.

Women-owned workwear companies

6. Womanswork

Owner and President Dorian Rogers Winslow is proud to report that this year Womanswork became a member of 1% for the Planet, a commitment to donate at least 1% of profits to environmental causes. Uplifting other women is another important priority of the Womanswork team, and the company features inspirational stories in its “Strong Women Building a Gentle World” campaign.

Womanswork is perhaps best known for its quality leather gardening gloves for both women and men, but that’s not all the company has to offer—check out the online store for everything from plant snips to sun hats and even skincare products!

7. Dovetail Workwear

Founded in 2018, the Portland-based workwear brand makes “top-to-toe, all-season, all-reason utility workwear for women.” Kyle Begley and Kate Day had a landscaping business prior to launching the workwear company and joined forces with Sara DeLuca to launch a women’s workwear line that is more than tough enough to hold up to the job—whatever the job may be.

Dovetail apparel is known for its comfort, functionality, durability, and of course, all the perfectly placed pockets! Gardeners love the Freshley overalls, but any of the pant models are excellent work pants.

Dovetail’s mission is “to encourage women to enter and succeed in non-traditional occupations” and the company accomplishes that by partnering with several community-based organizations that empower women by giving them tools and training to excel in whatever line of work they decide to pursue.

There you have it–some shopping inspiration for the holidays and some really cool brands to keep up with all year long. Remember the power of your purchases and make a difference in the lives of underserved entrepreneurs this Women-Led Wednesday. Let’s come together to celebrate and support these inspiring women-led brands!

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